Zoo knoxville: planet predator

Using cutting-edge AI, Zoo Knoxville’s Planet Predator campaign brought apex predators—Megalodon, Terror Bird, Smilodon, and more, into the modern world. The campaign unfolded across three phases—Teaser, Launch, and Refresh—each designed to create anticipation and attendance for the limited-time exhibit. For the teaser campaign, we focused on macro moments of these beasts to pique curiosity. Almost as if these are animals that you may be familiar with. During the opening however, we played an almost National Geographic moment, playing to the majesty of these creatures and showing them in their full form. This award winning cross-platform campaign was brought to life through social and paid ads, billboards, animated video, radio and installation.