zoo knoxville conservation clarissa winter campaign

During the winter season, while tickets are available and animals are still out, Zoo Knoxville looks to annual pass (membership) purchases to sustain the following year. To push membership, they came to us for campaign ideas.

I crafted custom illustrations that are flat, textured, and vibrant representations of keepers, animals and natural habitats like Grasslands Africa, Asia and Cuba. I then used rigs to animate all of the characters and create this commercial spot. We then continued to use Clarissa in a number of paid and social contexts and even created an installation of her environments at the Knoxville West Town Mall.